Questions

I hate gatekeeping, so these are the questions people ask me about marketing festivals, venues, tours and releases, answered in my own words :)

What is a pre-save campaign, and is it worth it?

When should a show announce, and how long should the presale run?

My show sold well and then stopped. Why?

How do I sell tickets to people who aren’t my friends and family?

We’ve never spent money on digital marketing. Why would we, when people find us anyway?

We can’t spend $300 on every show. Does each show need its own ad money?

If I had $10k for a release, how should I spend it?

Should I build a mailing list or run ads?

How much should I spend on ads for a 300-capacity show?

Should a venue market itself all year, or only for its shows?

How do I get people to buy festival tickets early?

What photos and videos does a festival need for its marketing?

Do I need a manager as an independent artist?

How should I roll out an album with a few singles?

Should I hire a publicist for my release?

Should musicians be on TikTok, and what should I post?

How do I build a brand as a musician?

Why do so few of my followers see my posts?

Do I need a newsletter if I have Instagram?

Let’s

Chat bubbles

chat!

Tell me what you’re working towards and we’ll work out the next step together :)

Start a conversation

Let’s

Chat bubbles

chat!

Tell me what you’re working towards and we’ll work out the next step together :)

Start a conversation

Let's

Chat bubbles

chat!

Tell me what you’re working towards and we’ll work out the next step together :)

Start a conversation

Always was, always will be
Aboriginal Land.

We acknowledge the Dja Dja Wurrung and Wurundjeri peoples, the Traditional Custodians of the Country on which we live and work, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past and present, and extend that respect to all First Nations peoples today.

Let’s work together

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© 2026 In Cahoots Group Pty Ltd.

Made by In Cahoots, Oslo Davis + Caption Studio

Always was, always will be
Aboriginal Land.

We acknowledge the Dja Dja Wurrung and Wurundjeri peoples, the Traditional Custodians of the Country on which we live and work, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past and present, and extend that respect to all First Nations peoples today.

Let’s work together

Enquire

Email

Privacy Policy

/

Terms & Conditions

/

Code of Conduct

© 2026 In Cahoots Group Pty Ltd.

Made by In Cahoots, Oslo Davis + Caption Studio

Always was, always will be
Aboriginal Land.

We acknowledge the Dja Dja Wurrung and Wurundjeri peoples, the Traditional Custodians of the Country on which we live and work, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past and present, and extend that respect to all First Nations peoples today.
Let’s work together

Enquire

Email

Privacy Policy

/

Terms & Conditions

/

Code of Conduct

© 2026 In Cahoots Group Pty Ltd.

Made by In Cahoots, Oslo Davis +

Caption Studio