My show sold well and then stopped. Why?
We run a sprint around the first 14 days of the on-sale, and then it tapers off a bit.
That’s the maintenance, quiet phase, where we know ticket purchases are going to be down, so it’s mainly organic posts and some PR, and the paid ads are mostly off, because they’re the conversion ones, the buy now kind of thing.
Then look at why. With one band I’m working on, people knew the songs but they didn’t know who sung it.
So go back to the drawing board on the assets, find older live content of those songs, or put the popular songs over the tour video, and work with the label to see if there’s any action happening around their latest release.
There are milestones that bring people back too, like a festival announcing its line-up, where there’ll be a bit more organic traffic.
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More questions
What is a pre-save campaign, and is it worth it?
When should a show announce, and how long should the presale run?
How do I sell tickets to people who aren’t my friends and family?
We’ve never spent money on digital marketing. Why would we, when people find us anyway?
We can’t spend $300 on every show. Does each show need its own ad money?
If I had $10k for a release, how should I spend it?
Should I build a mailing list or run ads?
How much should I spend on ads for a 300-capacity show?
Should a venue market itself all year, or only for its shows?
How do I get people to buy festival tickets early?
What photos and videos does a festival need for its marketing?
Do I need a manager as an independent artist?
How should I roll out an album with a few singles?
Should I hire a publicist for my release?
Should musicians be on TikTok, and what should I post?
How do I build a brand as a musician?
Why do so few of my followers see my posts?
Do I need a newsletter if I have Instagram?
