In Cahoots | Strategy & Campaign Management

Caitlin Reilly - Strategic Marketing Professional

in cahoots:

/ɪn kəˈhuːts/

word of mouth, but better.

I create marketing campaigns for Australia's independent creative scene that deliver real results - connecting music venues, festivals, hospitality and arts organisations with audiences who genuinely care about what they do.

My approach turns your story into strategic, multi-channel campaigns that build authentic buzz and measurable growth. What starts as a conversation between us becomes a comprehensive marketing strategy - mapping out your brand positioning, audience development, and content systems across all the touchpoints that matter.

Whether you're looking to develop complete brand strategy, execute targeted paid campaigns, or build sustainable marketing frameworks, you're working directly with me. The same person who'll dive deep into your vision over coffee and then architect the creative concepts and strategic systems that drive long-term success.

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Collaborators:

About Me:

From my bases in Castlemaine, on Dja Dja Wurrung country, and Melbourne, on Wurundjeri country, I run In Cahoots - a strategic marketing practice that helps creative organisations across Australia establish themselves as cultural anchors in their communities.

My approach centres on building authentic cultural connections that drive measurable business results - guiding organisations through strategic growth while maintaining the distinctive identity that sets them apart in the market.

With a camera in one hand and analytics in the other, I split my time between capturing brand stories through photography and video, completing my MBA at Melbourne Business School, and delivering marketing direction for clients including touring companies, music festivals, venues, and hospitality brands across Australia.

I've built my career on having a comprehensive skillset rather than fitting into one traditional role - bringing strategic oversight, hands-on campaign execution, creative production, and cultural community understanding to every project.

Whether that's developing brand positioning, managing multi-platform advertising campaigns, or establishing local partnership networks, I deliver both big-picture thinking and detailed execution.

I'm fascinated by the intersection where business strategy meets cultural impact, particularly in Australia's independent creative landscape where authentic community connection drives sustainable growth.

Services & Solutions:

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Strategy & Consultation

• Marketing strategy and brand positioning development

• Audience research and competitive analysis
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• Campaign planning and budget allocation
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• Marketing audits and growth roadmaps
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• KPI setting and performance frameworks
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• Brand strategy workshops and consultation

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Content & Planning

• Social media strategy and content calendars

• Creative concepts and brand messaging

• Copywriting for campaigns and marketing materials

• Creative direction for photography and video content

• Multi-channel content strategies

• Brand voice and tone development

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Campaign Execution

• Paid advertising management (Meta, Google, Spotify, TikTok)

• Email marketing campaigns and automation

• Event and festival marketing campaigns

• Partnership and collaboration coordination

• Multi-channel campaign optimisation

• Performance reporting and analysis

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What You Need to Know

What makes In Cahoots different?

I bring heaps of music industry experience alongside current digital marketing expertise. Working with me means getting hands-on, personalised attention without the big agency overhead - plus the flexibility to scale services up or down as you need.

How do you approach a new marketing project?

Every project kicks off with understanding your goals and audience. I'll suss out your current presence, identify opportunities, and create a custom strategy that fits your budget and timeline. Whether it's a single release or ongoing support, we'll build a plan that works for you.

What's the typical timeline for a campaign?

It varies depending on what you're after - from quick-turn single releases to long-term audience building. Generally, I reckon on 6-8 weeks minimum for release campaigns, while ongoing social media management typically needs a 3-month commitment to see proper results.

Do you offer ongoing support after the project ?

Too right! While I can help with one-off projects, most clients opt for ongoing support for consistent growth. I can adjust services based on what you need - from full campaign management to strategic guidance.

What industries do you work with?

I specialise in music, arts, and culture - working with artists, venues, festivals, and cultural organisations. This focus means I understand the unique challenges and opportunities in these spaces.

How do you ensure responsiveness?

Clear communication is key - I provide regular updates via your preferred channel (email, Slack, etc.), stick to agreed-upon response times, and schedule catch-ups that work with your timeline. Plus, you'll always have direct access to me, not a junior team member.

What experience do you have in the music industry?

Having worked with artists, venues, and festivals across Victoria, I understand the unique challenges of the Australian music scene. From grassroots to established acts, I've helped build audiences and drive results through targeted digital campaigns.

What kind of campaigns have you worked on?

I've managed everything from album releases and national tours to festival campaigns and venue programming. Each project is different, but they all focus on building genuine connections with audiences and delivering real results.

What platforms do you specialise in?

I work across all major platforms including Instagram, Facebook, TikTok, YouTube and Spotify, with a focus on both organic growth and paid campaigns. I can advise and recommend traditional media and radio outlets. I stay on top of platform changes and best practices to make sure your content hits the mark.

How do you measure success?

Success looks different for everyone - it might be ticket sales, streaming numbers, or community growth. I use data-driven insights to track progress and adjust strategies, always keeping your goals front and centre.

How do you structure your fees and what's included?

Each project is unique, so I tailor packages based on your needs and goals. My rates typically cover strategy development, content planning, platform management, and regular reporting. Pricing factors include campaign duration, number of platforms, and content creation needs.

What are your payment terms and minimum commitments?

While I recommend at least three months to see solid results, I'm flexible with both project-based fees and monthly retainers. We can sort out a payment schedule that works for your cash flow and start with a smaller project to ensure we're a good fit.

How do you handle advertising spend?

My fees cover campaign strategy and management, but advertising spend is separate. I'll help you set realistic budgets and make the most of your ad spend across platforms like Meta, YouTube, TikTok, and Spotify, with all costs approved upfront.