How do I sell tickets to people who aren’t my friends and family?
I’ve already got my artists that I love, I’ve already got things I listen to every day, and it’s going to take a lot for me to listen to someone new, unless they get signed to a label I love, or they’re suggested to me by another artist I know and love, or they’ve collaborated on a song with someone I love.
Get across other people’s pages, and collab with other artists, whether that’s a track or catching their gig and meeting them backstage.
In a city like Melbourne, a lot of it is offline marketing, showing up in community, being at things and having friends in places.
When I do run ads to new people, I’d put up a snippet of a music video and ask them to follow you, rather than an ad telling them to buy.
And go talk to your audience, see what’s happening out there and what the vibe is. A lot of it is listening.
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More questions
What is a pre-save campaign, and is it worth it?
When should a show announce, and how long should the presale run?
My show sold well and then stopped. Why?
We’ve never spent money on digital marketing. Why would we, when people find us anyway?
We can’t spend $300 on every show. Does each show need its own ad money?
If I had $10k for a release, how should I spend it?
Should I build a mailing list or run ads?
How much should I spend on ads for a 300-capacity show?
Should a venue market itself all year, or only for its shows?
How do I get people to buy festival tickets early?
What photos and videos does a festival need for its marketing?
Do I need a manager as an independent artist?
How should I roll out an album with a few singles?
Should I hire a publicist for my release?
Should musicians be on TikTok, and what should I post?
How do I build a brand as a musician?
Why do so few of my followers see my posts?
Do I need a newsletter if I have Instagram?
