Should musicians be on TikTok, and what should I post?
TikTok’s up there for artists and musicians, but it’s not where you post snippets of your music video, it’s where you go and talk about something else you’re interested in, and people know you as a musician second, because you’re your most human self on TikTok, not your artist self.
People use TikTok as a way of finding information, probably more than YouTube these days, so if you’re over 30 and trying to fix a cabinet you’ll go to YouTube, but if you’re under 30 and trying to find a skincare recommendation, you’ll go to TikTok.
I’m not going to tell you to go do TikTok dances. Do whatever feels most like you, whether that’s sitting down and talking to a camera for 15 minutes or putting up a story.
And going viral on TikTok doesn’t mean you’re going to sell out Northcote Theatre, so you need to be looking at everything.
Got a question?
Send it through and it comes straight to me :)
More questions
What is a pre-save campaign, and is it worth it?
When should a show announce, and how long should the presale run?
My show sold well and then stopped. Why?
How do I sell tickets to people who aren’t my friends and family?
We’ve never spent money on digital marketing. Why would we, when people find us anyway?
We can’t spend $300 on every show. Does each show need its own ad money?
If I had $10k for a release, how should I spend it?
Should I build a mailing list or run ads?
How much should I spend on ads for a 300-capacity show?
Should a venue market itself all year, or only for its shows?
How do I get people to buy festival tickets early?
What photos and videos does a festival need for its marketing?
Do I need a manager as an independent artist?
How should I roll out an album with a few singles?
Should I hire a publicist for my release?
How do I build a brand as a musician?
Why do so few of my followers see my posts?
Do I need a newsletter if I have Instagram?
