Expert Marketing for Australia's Independent Music Scene

Caitlin reilly - STRATEGIC Marketing Professional

in cahoots:

/ɪn kəˈhuːts/

word of mouth, but better.

I create marketing campaigns for Australia's independent creative scene that deliver real results - connecting music venues, festivals, record labels and arts organisations with audiences that genuinely care about what they do.

My approach turns your story into a strategic, multi-channel operation that builds authentic buzz and genuine interest. What starts as a conversation between us becomes a comprehensive marketing ecosystem - mapping out your brand strategy, audience pathways, and content blueprint across all relevant touchpoints.

Whether you're looking to develop a complete brand strategy, build a sustainable marketing framework, or create a roadmap for audience growth, you're working directly with me - the same person who'll dive deep into your vision over that first batch brew and then roll up my sleeves to architect and implement the systems that drive long-term success, not just quick wins.

more about me

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SERVICES & SOLUTIONS

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Strategy & Consultation

I develop strategic roadmaps that turn your creative ambitions into measurable results - whether you're a venue, festival, brewery or arts organisation.

Through detailed planning and transparent execution, you'll always know exactly where your investment is going and why.

Each strategy is built on real industry insights and proven approaches - no marketing fluff or guesswork, just clear pathways to growth in Australia's independent scene.

Whether it's campaign planning, audience development, or digital strategy, you get hands-on expertise from someone who's been embedded in the local creative landscape for years.

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Content Creation & Planning

I craft content that stops the scroll and drives action.

From eye-catching social assets to comprehensive content strategies, each piece is purposefully designed to connect with your actual audience (not just algorithms) and amplify what makes you special.

Your brand's personality shines through while meeting clear marketing objectives - because generic content just doesn't cut it in today's crowded spaces.

Behind every visual sits a strategic foundation - ensuring your content not only looks striking but delivers real results that you can measure.

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Campaign Delivery & Execution

I execute comprehensive campaigns that drive real results across owned, earned, and paid channels - no outsourcing to juniors or passing the baton.

From launch strategy to ongoing optimisation, every campaign is crafted to grow your audience, drive sales, and build lasting brand value in Australia's competitive creative scene.

Whether you're announcing a new beer release, launching a festival lineup, or building momentum for your venue, I deliver campaigns that connect with real people and create genuine demand.

The conversation starts between us, but the impact extends far beyond.

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