In Cahoots with the teams shaping Australia’s independent arts scene — turning ideas into creative campaigns that audiences remember and get behind.
OUR APPROACH
Where art and strategy shake hands.
I’m Caitlin Reilly, founder & director of In Cahoots and marketing specialist in Australia’s independent creative scene.
From sold-out shows to steady, long-term growth, I work with venues, artists, festivals and arts organisations to design campaigns that resonate and deliver.
My approach combines strategy, creativity and an instinct for what makes people pay attention — so your message reaches the right crowd and your events and releases get the response they deserve.
Whether the goal is filling a room, shifting records, or building a reputation people trust, the focus is on meaningful results and a collaborative process that makes the work as rewarding as the outcome.
The result? Campaigns that people remember, share, and come back for — building the kind of long-term brand presence that keeps you in demand.
PROUDLY
IN CAHOOTS WITH…
A CASE STUDY
Festival Marketing
SOLD OUT FOR THE FIRST TIME - NYE 2024
When Pigs Fly NYE
I had the pleasure of being marketing lead for WPF in 2024. The funnest project to write for, and a true team effort with the founders — Benny & Liam — and designer Sprinks. Together, we built a campaign that turned anticipation into record-breaking demand, selling out with a waitlist longer than the tickets we had to offer. Thrilled to be back with the team for the 2025 NYE edition.
IMAGE BY KEVIN McDOWELL
ANOTHER CASE STUDY
UK + IRE TOUR & 'LIVE AT THE TIVOLI' VIDEO SERIES
The Jungle Giants
A paid advertising–only campaign with full digital strategy — designed to drive ticket sales in new UK + Ireland markets while building the band’s global audience. Alongside the tour promotion, we rolled out 'Live at The Tivoli', a high-energy video series capturing the band’s hometown performance. Across five videos, the series amassed 592,087 views.
IMAGE BY BYRON SPENCER
ONE MORE CASE STUDY
A TWO YEAR PARTNERSHIP – BUILDING A BRAND THAT SELLS OUT
Northcote Theatre
Ongoing venue marketing with a simple goal: build a brand that sells out — and sells out fast. Through sharp creative, precise targeting and quick campaign turnarounds, we’ve averaged a $3 CPA and turned Northcote Theatre into a room that moves tickets in record time. The result? A venue artists want to play, audiences want to return to, and promoters know will deliver.
IMAGE BY NAOMI LEE BEVERIDGE
OUR SERVICES
FAQ'S
You're not meant to know everything.
We turn messy marketing into a clear plan that actually works — leaving you more time for the work you love.
