Expert Marketing for Australia's Independent Music Scene

Caitlin reilly - Freelance Marketing Professional

in cahoots:

/ɪn kəˈhuːts/

cooking up cool stuff with kind people

I create marketing solutions for Australia's independent music community that cut through the noise.

By focussing on honest, effective strategies that connect with real fans, I help artists and music brands grow their presence authentically.
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Whether you're launching a new release, building your audience, or expanding your music brand, I'll be your dedicated partner in making it happen.

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SERVICES & SOLUTIONS

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Strategy & Consultation

I develop strategic roadmaps that turn your music ambitions into measurable results. Through detailed planning and transparent execution, you'll always know exactly how your investment is working for you. Each strategy is built on real industry insights and proven approaches – no guesswork, just clear pathways to growth in the independent music space.
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Whether it's campaign planning, audience development, or digital strategy, you get hands-on expertise backed by years of experience in Australia's music scene.

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Content Creation & Planning

I craft content that captures attention and drives action in the music space. From scroll-stopping social assets to comprehensive content strategies, each piece is purposefully designed to connect with your audience and amplify your story.

Your brand's personality shines through while meeting clear marketing objectives.
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Behind every visual sits a strategic foundation – ensuring your content not only looks striking but delivers real results for your music brand.

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Campaign Delivery & Execution

I execute comprehensive campaigns that drive real results across owned, earned, and paid channels.

From launch strategy to ongoing optimisation, every campaign is crafted to grow your audience, drive sales, and build lasting brand value in the music space.
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Whether you're releasing new music, launching a tour, or building momentum for your music brand, I deliver campaigns that connect with fans and create genuine demand.

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