Touring companies
I do the campaign city by city, ads in each market, content from the road and moving budget to the cities that need it. You get a budget for each city, a weekly update on where help is needed and a bank of content from the shows.
Pick the one closest to yours, then tap through the stages to see which channels lead at each one.
Announce. The whole tour revealed at once.
Hover or tap a channel or a person to see why it matters
See it in practice: The Jungle Giants ↘︎
Tour Campaign
UK + Ireland tour and the 'Live at The Tivoli' video series.
The Jungle Giants
Paid ads for a UK and Ireland tour, new markets where the band didn't have a built-in audience yet. We also put out 'Live at The Tivoli,' five videos from their hometown show that ended up doing 592K views! Good reminder that if the content's right, the targeting is the easy part.
Image by Byron Spencer
In Cahoots with...
Campaign Projects
Six to twelve weeks, brief to wrap
One campaign, brief to wrap, with the paid ads, content, social and PR, whatever moves tickets and grows the audience. This is how I worked with The Jungle Giants and When Pigs Fly!
fyi. for your shows
Running a room, a festival, or a van full of people? Three files to plan, sell and settle the nights, the festival or the run, with a one-page plan behind every show, the programming calendar, the sponsors and the routing already built, and a settlement that tells you whether the support act got paid.
See inside ↗︎
