CASE STUDY
Festival Campaign
SOLD OUT NYE 2024. SOLD OUT AGAIN NYE 2025.
When Pigs Fly NYE 2024 + 2025
CLIENT
When Pigs Fly
YEAR
2024–2025
TIMELINE
2 Seasons
SERVICES
Campaign Strategy
Copywriting
Paid Ads
INTRODUCTION
I was marketing lead for WPF in 2024, hands down the funnest project to write for! A proper team effort with Benny, Liam and Sprinks. We sold out with a waitlist longer than the ticket allocation, then came back for NYE 2025 and did it again :)
THE CHALLENGE
[Draft — add the challenge here. What was the starting point, the budget, the audience, and what made this campaign hard?]
THE APPROACH
[Draft — add the approach here. Channels, creative angles, and what actually moved tickets.]
