CASE STUDY
Capability Building
FROM QUARTERLY SOUNDING BOARD TO MARKETING LEAD.
Castlemaine Documentary Festival 2026
CLIENT
Castlemaine Documentary Festival
YEAR
2026
TIMELINE
1 Season
SERVICES
Strategic Advisory
Paid Content
Audience Development
INTRODUCTION
Castlemaine’s own documentary festival, right here on Dja Dja Wurrung Country. I came on as marketing lead for 2026 after a stint as their quarterly sounding board, took on the paid content, and looked after strategy with a push for a younger audience. Regional festivals with this much heart are a joy to work for :)
THE CHALLENGE
[Draft — add the challenge here. Reaching a younger audience for a regional festival.]
THE APPROACH
[Draft — add the approach here. Strategy, paid content, and what shifted for 2026.]
